Fair Trade Analysis

Fair Trade
The genre of this text is a poster with an formal register. I think that this poster is directed at the college students and the teacher who attend or work St Brendan's and manly those who use café max regularly as it was on a bill board outside the entrance to the café. As this is a poster the mode is written and multimodal as it contains pictures as well as writing. The purpose of this poster is to inform and persuade students to choose fair trade products. And of course the subject is fair trade.


Although the majority of this poster uses an formal register, there are a few points on the poster that is slightly informal. For example 'Choose products that change lives' is a simple sentence that relates to the use of an informal register. As well as this the main headline on the poster also uses a informal register which is 'Make your shopping count for Teresa'. By using simple sentences it makes it more suitable to the audience being college students as Its clear to understand and it also makes it quicker to read if your just passing by.


Another feature that is found within the poster is the use of direct address. Direct address is effective as it is specifically directs the poster to the students and makes it more clearer and more understandable. An example of this is in the phrase 'The power of you'. This emphasises on how much your help can benefit others and that you play a big part in making the organisation do its best. Another example of direct address within this poster is 'Make your shopping count for Teresa'.


Another feature that the poster uses is synthetic personalisation. By using the 2nd person pronouns 'Your' and 'You' it creates an artificial relationship between the text and the audience. The method of synthetic personalisation was created and developed by a man called Norman Fairclough. The idea he thought of was that the lexis 'Your' is a use of the term possessive determiner.